The desire to experience euphoria appears to be a primal human tendency. Even as children, we sometimes experience a sense of euphoria when we play. Later in life, humans experience euphoric states from the rush of adrenaline gained from sports, music and dance, love, spirituality, art and through the consumption of psychoactive substances. For young people, experiencing these euphoric states seems particularly appealing – but managing risks or seductive advertising for tobacco and alcohol present a significant challenge. What exactly is a rush? Why do we strive for feelings of ecstasy and what fascinates us so much about them? The exhibition explores the phenomenon of euphoria and its impacts. On a multimedia journey, visitors encounter the historical background, possibilities and risks involved in the pursuit of euphoric states. Along the way, they are confronted with the question of why our society deals with this phenomenon in such a contradictory way. The exhibition is core to the focus topic for the Bernisches Historisches Museum in 2023, “Rush”.